Spotify Live Jam Sessions
The goal is to integrate Live Jam Sessions to boost user engagement, foster deeper music connections, and strengthen Spotify's competitive edge.
Context
Type
Bootcamp Project
My Role
UX/UI Designer
Duration
6 Weeks
Tools
Figma
Project Brief
Overview
As part of my UX Academy bootcamp, I designed a live performances feature for Spotify to increase engagement and enhance the user experience through interactive music streaming.
New Feature
• Live music experience
• Real-time reactions & comments
• Playlist integration
• Fun song facts
Research
Define
Ideate
Design
Prototype
Test
Research
Research Methods
Competitor Analysis
I analyzed competitors like Instagram Live and YouTube Live to identify gaps and opportunities for making Spotify's Live Jam Sessions unique and engaging.
Secondary Research
• 67% of live music viewers prefer interactive features like comments and reactions.
• 45% want to learn more about their favorite artists.
Market Trends
Analyzed trends in entertainment and music streaming, confirming the demand for live music features and validating Spotify Live Jam Sessions.
User Interview Findings
Live Performances
Users are excited about Live Jam Sessions, offering real-time performances from favorite artists.
Add song to playlist
Users would like the ability to add songs from live sessions to playlists, enhancing personalization and convenience.
Learn more about the artist
Users want to learn more about the artist, including biography, discography, and fun facts during live sessions.
Define
User Persona
Based on research, I created Chase Miller, a music enthusiast who values interactive live performances and exclusive artist insights.
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Click here to view the full user persona in Figma.
How Might We
• How might we create more interactive features during live jam sessions to enhance user engagement?
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• How might we demonstrate the unique value of a premium subscription tier to encourage users to upgrade?
Ideate
Feature Set
Live Performances
Experience real-time concerts from your favorite artists with high-quality audio and visuals, streamed directly on Spotify.
Interactions
Engage with the artist and other fans through likes and comments during live streams.
Add song to playlist
Save songs from live performances directly to your playlists.
Learn more about the artist
Explore the artist’s background, top hits, and career highlights during the live session.
User Flow

I mapped the user flow to guide users through discovering live performances, interacting, adding songs to playlists, and exploring artist insights for an engaging experience.
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Click here to view the full user flow in Figma.

Design
Low-fidelity Wireframes
Developed lo-fi wireframes focusing on highlighting features like discovering live performances, adding songs to playlists, and interactive engagement.
High-fidelity Wireframes
Developed hi-fi wireframes with refined visuals, typography, and interactive elements.
Prototype
Prototyping

Prototyped with smooth scrolling, sticky navigation, and a perfected jump scroll for a seamless experience.

‍Click here to view the full prototype in Figma.

Usability Testing
Usability testing revealed confusion with play icons on the live stream gallery page. Users also felt the top of the selected live stream page was cluttered and unclear on how to exit the stream.
Iterations
I removed the play icon and added a "Live" red tag indicator at the top right of each live stream preview.
I moved the "Add to Playlist" button to the bottom and added a scroll-down option for more artist info, fun facts, and similar songs.
Final Design
‍Click here to view the full final design in Figma.
Next Steps
• Conduct additional testing to refine the Live Jam Sessions experience.
• Explore opportunities to further boost user engagement and connection during live performances.
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