End-to-End
Mobile App Design
I designed FurFresh's app to make booking dog grooming appointments simple and transparent.
Context
Type
Project
My Role
UX/UI Designer
Duration
6 Weeks
Tools
Figma
Project Brief
Pain Points
• Complex Booking: Scheduling appointments felt frustrating & unintuitive.
• Limited Customization: No easy way to add specific grooming preferences.
• Unclear Pricing: Costs weren't transparent, causing frustration.
Challenges
• Building From Scratch: No existing brand, guidelines, or design system to reference.
Solutions
• Simplified Scheduling: Streamlined the booking flow into a few quick steps.
• Custom Add-Ons: Let users tailor each appointment to their pet's needs.
• Upfront Pricing: Displayed clear costs before booking is confirmed.
Research
Research Methods
Competitor Analysis
• Research existing pet grooming apps.
• Analyze competitors like Petsmart, Petco, and Scenthound.
Secondary Research
Analyze industry reports, reviews, and pet care trends.

Key findings:
• Preference for transparent pricing
• Need for appointment flexibility
• Desire for personalized services
Market Trends
• Growing trend for mobile solutions in pet care services.
• Pet owners seek convenience and easy access.
User Interview Findings
Customization/Special Request(s)
Users want service customization and special requests.
"Easy scheduling, clear services, and the option to add special requests." - Leanne
Pricing Transparency
Users want clear pricing upfront to build trust and simplify the booking process.
"Seeing prices upfront is important. I want to know if it fits my budget." - Tyler
Define
User Persona
Based on research, I created Terry Wallace, a tech-savvy user persona who values a convenient app for scheduling her pet's grooming.

Click here to view the full user persona in Figma.
How Might We
• How might we create a time-saving, intuitive booking process?
‍
• How might we enhance customization for pet grooming services?

• How might we provide clear, upfront pricing to avoid surprises?
Ideate
Feature Set
Easy Booking
A simple, intuitive booking process for quick grooming session scheduling.
Service Customization
Service customization with add-ons for treatments and grooming preferences.
Transparent Pricing
Transparent pricing for all services and add-ons.
Booking Confirmation
Instant booking confirmation with details sent via app and email.
User Flow

I designed a user flow guiding users through service selection, customization, pricing, and booking confirmation.

Click here to view the full user flow in Figma.

Brand Guidelines
UI Kit
• Login Info Field Input
• Progress Bar
• IOS Status Bar
• Logo Bar
• Nav Bar
• Calendar Date Selection
• Back Arrow
• Add Ons
• Time Slot
• Add Pet
• Pet Selection
• Primary Button
• Secondary Button
• Service Selection Button
• Professional Selection Button

Click here to view the full UI kit in Figma.
Design
Low-fidelity Wireframes

I created lo-fi wireframes outlining a simple, intuitive structure with easy booking, transparent pricing, and confirmations

Click here to view the full lo-fi wireframes in Figma.

High-fidelity Wireframes
I created hi-fi wireframes with refined colors, typography, and graphics, ensuring a polished, user-friendly design.

‍Click here to view the full hi-fi wireframes in Figma.
Prototype
Prototyping
I added transitions, sticky logo/navigation, and smooth scrolling for a polished, interactive prototype with enhanced usability.

Click here to view the full prototype in Figma.
Usability Testing
• Usability testing revealed confusion with bottom buttons.
• Users needed clearer labels and a progress tracker for better navigation.
Iterations
Added button labels and a progress tracker to improve navigation.
Final Design
Click here to view the full final design in Figma.
Next Steps
• Conduct further testing to improve the booking and customization process.
• Explore opportunities to improve app clarity and ease of navigation.
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